The Government e-Marketplace (GeM) is an online procurement platform launched by the Government of India to facilitate transparent and efficient purchasing of goods and services by government departments, PSUs, and other public organizations.

GeM Registration is the process through which sellers (manufacturers, service providers, and traders) onboard themselves on the portal to list and sell their products/services directly to government buyers.

Why is GeM Registration Needed?

GeM registration has become essential for businesses that want to supply to government entities. Key reasons include:

• Access to Government Buyers: Sell directly to ministries, PSUs, and Government departments
• Transparent Procurement: Eliminates middlemen and ensures fair competition
• Digital Process: Entire bidding, ordering, and payment process is online
• Business Growth Opportunity: Government demand is large and consistent
• Mandatory Platform: Most government procurement is now routed through GeM

Who Needs GeM Registration?

GeM categorizes sellers primarily into OEMs, Deemed OEMs, and Resellers. Understanding these categories is critical for correct registration.

Category	Description	Who Falls Under This Category	Key Requirement
OEM (Original Equipment Manufacturer)	Entity that manufactures products under its own brand	Factories, manufacturers, brand owners	Must prove manufacturing capability
Deemed OEM	Entities that are not manufacturers but own a brand or have strong control over product supply	Brand owners outsourcing manufacturing, importers with brand ownership	Must show brand ownership or authorization
Reseller	Traders or distributors selling products of OEMs	Dealers, distributors, wholesalers	Must obtain authorization from OEM

GeM Registration Process

The GeM seller onboarding process involves validation of business credentials, classification of the seller (OEM, deemed OEM, or reseller), and assessment of operational capability.

A key component of this process is vendor assessment, which includes both document-based (desktop) evaluation and physical verification through video assessment.

With the removal of the earlier ₹500 crore threshold, video assessment is now mandatory for all OEMs, ensuring uniform compliance across sellers.

Overall, the process is designed to enhance transparency, maintain quality standards, and build trust among government buyers by verifying the authenticity and capability of sellers before allowing them to list products.

Conclusion

GeM registration is no longer optional for businesses targeting government sales – it is a strategic necessity. Whether you are an OEM, deemed OEM, or reseller, understanding your category and completing the correct onboarding process is crucial.

With the removal of the ₹500 crore exemption, vendor assessment – especially video verification – has become a standard requirement, making the platform more reliable and transparent.

How we help in GeM Registration and Vendor Assessment?

At Comercinate Advisors, we provide end-to-end support for businesses looking to get registered and successfully onboarded on the Government e-Marketplace (GeM).

We assist OEMs, Deemed OEMs, and Resellers with:

• GeM Profile Creation: End-to-end assistance in creating and setting up your seller profile accurately on the GeM portal
• Category Identification: Identifying the correct classification as OEM, Deemed OEM, or Reseller to ensure proper registration
• Desktop Assessment Documentation: Preparation and review of all required documents to meet assessment criteria and avoid rejection
• Video Assessment Advisory & Assistance: Complete guidance for video verification, including readiness checks and support during assessment
• RITES Coordination: Liaising with RITES Limited to facilitate smooth scheduling and seamless execution of the vendor assessment process
• Final Approval Support: Follow-ups and coordination to help you obtain successful vendor assessment approval

Our goal is to help you not just get registered, but to successfully start selling on GeM with confidence and compliance.